Skills & Performance Architect · Agile Coach PSM1 · ex-Dell Technologies
I transform teams into performance engines. With 17 years of experience spanning enterprise sales, project management, Agile coaching, and operational training — I build the programs that make organizations grow.
Most professionals have one pillar. I have three — field sales results, Agile certification, and large-scale operational training. Together, they make me uniquely effective.
Designing and delivering operational training programs at national scale. Needs analysis, program design, facilitation, KPI measurement — across 60+ sites in both official languages.
Intelcom · 60+ centresPSM1-certified Scrum Master with hands-on coaching at Dell Technologies. Reduced new-hire ramp-up time by 20%, improved team KPIs through structured coaching plans.
PSM1 · ACP-PMI in progress10 years at Dell Technologies managing 20+ strategic accounts. Consistently exceeded revenue targets — earning 3 Dell awards for outstanding performance.
Dell · 20+ key accountsDelivered complex multi-stakeholder IT projects at Dell Technologies with 95%+ scope conformance. Agile and Waterfall methodologies, risk mitigation, change management.
Agile · Waterfall · ACP-PMIBuilding cultures of continuous learning and high performance. From coaching individual contributors to designing organization-wide enablement programs.
3 Dell Awards · Team leadershipTrilingual (French, English, Arabic) with experience across Morocco, France, and Canada. Based in Quebec, operating nationally, open to international mandates.
FR · EN · AR · 3 countriesFrom direct sales to enterprise accounts, project delivery, Agile coaching, and national operational training — each role built the next.
Designing and delivering operational training programs for field and support teams across 60+ delivery centers nationwide. Identifying skills gaps with department heads, measuring training effectiveness through KPIs, managing national logistics, and building a culture of continuous learning — in both French and English.
Managed complex cases for immigrant and refugee clients — personalized settlement plans, multilingual support (FR/EN/AR), and multi-service coordination.
Designed and delivered comprehensive sales training programs. Reduced new-hire ramp-up time by 20% through structured onboarding. Coached individual contributors with personalized 30-60-90 day improvement plans.
Led complex IT projects with 95%+ scope conformance. Implemented Agile methodologies, proactively mitigated risks, coordinated multi-stakeholder delivery.
Managed 20+ strategic accounts with consistent year-over-year revenue growth, earning 3 Dell Technologies awards in 6 years. Trusted advisor to C-level stakeholders.
Consistently exceeded monthly targets by 20%. Achieved +30% increase in sales conversions, +15% client retention, and +25% overall performance growth.
Whether you need to upskill a team, accelerate Agile adoption, or close a critical skills gap — I bring the methodology, the tools, and 17 years of real-world experience.
End-to-end training programs built for operational teams — from needs analysis and curriculum design to facilitation and KPI-based measurement. Bilingual (FR/EN), multi-site ready.
PSM1-certified Agile Coach helping teams adopt Scrum, improve delivery velocity, and build a culture of continuous improvement. Grounded in real-world practice, not theory.
Drawing from 10 years at Dell Technologies as a top-performing KAM, I design enablement programs that close the gap between training and revenue.
Structured project delivery combining Agile and Waterfall. From scope definition to stakeholder management, risk mitigation, and delivery — with 95%+ scope conformance at Dell.
Coaching for managers who want to lead more effectively — from giving feedback and managing performance, to building high-trust team environments. Individual or group.
For organizations looking to build or restructure their learning function. I help design the L&D strategy, select tools, and build internal capacity to sustain continuous learning at scale.
Choose the engagement model that fits your organization's needs. All rates are in Canadian dollars (CAD) and exclude applicable taxes (GST/QST).
Every mandate starts with a free 30-minute discovery call to understand your context and confirm the right service level. No commitment required.
Ideal for targeted interventions, single workshops, or advisory sessions. Pay only for what you need.
The most cost-effective way to access ongoing coaching, training delivery, and strategic support. Minimum 3-month engagement.
For organizations ready to commit to a defined transformation initiative — Agile adoption, L&D program build, or onboarding redesign.
Multi-site deployments, long-term L&D partnerships, international mandates, or government contracts — I build custom proposals for specific needs.
Three awards from Dell Technologies global leadership — a reflection of consistent performance, teamwork, and the relentless pursuit of excellence.
Awarded for consistently exceeding revenue targets and demonstrating exceptional performance in driving business growth across strategic accounts.
Recognized for exceptional collaboration, communication, and leadership skills — elevating team performance and contributing to a culture of collective success.
Honored for consistently exceeding performance goals and delivering outstanding outcomes — a reflection of exceptional work ethic and dedication to results.
Continuous learning is not just something I teach — it is how I live my career.